Salewa Speed Hiking.
Light and Fast clothing for speedy hikes. We were briefed to design a high level clothing that elevated the brand Salewa in the marketplace and captured the consumer segment of fast hikers. Full of functional features and light, breathable and durable textiles. Utilising a Body Mapping system, with different materials for different body parts in order to achieve ideal performance in each area: protection, insulation, breathability and stretchability.