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Studio Alida is the design practise of New Zealand based functional Textile Designer Sophie Poelman, who creates ranges of technical apparel in partnership with local and international brands. Her design approach combines an understanding of global markets, the development of technical texiles, and the balancing act between form & function.

With over a decade of extensive international experience within the Outdoor, Action sports & Cycling markets, we work closely with the leaders of brands to realise the market potential of great ideas.

Sophie manages projects from hand sketch to finalised sample, including market research, briefing, product management, concept development, design development, techpacks, size specs, colour ranging, and fittings. The process usually begins over a cup of coffee, so if you would like to collaborate on a project, get in touch at