Studio                    Clients                            


Client_Betacraft  Product_ Outerwear, Midlayers

We developed a completely new range of Outerwear and Layering items for the original farmwear brand Betacraft (est. 1952). The brief was to provide a progressive look to some basic items to elevate the brands perception in the marketplace while staying true to it’s core consumer. 





OUTERWEAR _ Techniflex Women’s Parka 









Mamaku Jacket - Waterproof, Tough and Breathable 




Mamaku Anorak - Windproof, Breathable, Walkie-Talkie pocket




Merino and Fleece Layering